No More Fishing for Salmon Recipes

Lerwick, Shetland Islands, Scotland, UK July 31, 2004 -- SalmonRecipes.Net (http://www.salmonrecipes.net) is the latest project from nb communication, an innovative web development agency based in the Shetland Islands, north of the Scottish mainland.

As nb communication partner David Nicol explained, "thousands of people search online for salmon recipes every day, but SalmonRecipes.Net is the only site specifically designed to provide people with an easy-to-use comprehensive collection of delicious salmon recipes".

Fellow partner Magus Bray expanded on this: "We were doing research for a client in the salmon industry when we discovered the huge popularity of the search term 'salmon recipes'. Investigating further, we were amazed when we couldn't find a site dedicated solely to providing salmon recipes. This was too good an opportunity to miss and we decided there and then to develop SalmonRecipes.Net."

nb communication is clearly confident that the site will succeed. "SalmonRecipes.Net is set to become the 'go-to' site for salmon recipes", says David. "We've already gathered recipes created by renowned chefs, enabling us to provide an extensive range of recipes for all occasions. As more recipe providers sign-up, the site will become ever more useful for salmon consumers looking for something a little bit different."

"SalmonRecipes.Net has had an excellent response so far," Magnus added, "and I'd put this down to the site's clear, dedicated focus on providing salmon recipes. We designed the site to provide a variety of options for searching and browsing the recipe database: this is something that really differentiates SalmonRecipes.Net from the other sites that include salmon recipes 'as an afterthought'."

A key factor in ensuring the lasting success of the project will be to continually refresh the site with new and exciting recipes, and to this end the team behind the site are encouraging more recipe providers to participate.

By submitting salmon recipes for inclusion on SalmomRecipes.net, recipe owners can gain free exposure to thousands of salmon consumers. As Magnus says, "SalmonRecipes.Net is a brilliant tool for helping organisations in the salmon industry to make better use of under-utilised salmon recipe collections."

"It couldn't be easier to add recipes to the site," he continues. "Simply register your organisation's details with SalmonRecipes.Net and then add as many recipes as you wish using our simple-to-use online form. Each recipe you add will be clearly labelled as being provided by your organisation, with contact details, a logo and web site links prominently available to site users."

David continues: "Many organisations in the salmon industry have, over time, built up a collection of recipes, gathered for one reason or another. SalmonRecipes.Net can unleash the promotional potential of these recipes and help those organisations communicate directly with the consumer."

Magnus concludes by summing-up what he believes makes the SalmonRecipes.Net site special: "We created a site that is dedicated helping salmon enthusiasts discover different ways of preparing salmon. This is what makes the site unique - it has such a clear focus that it is obviously the place to go for anyone looking for online salmon recipes."





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